Marketing & PR campaigns in Miami

Mission

The following provides a brief overview of how we approach our assignments. We work

closely and iteratively with our clients. The best results come from a deep understanding

of overall business goals so that our work delivers accordingly.

We begin each assignment with a deep and thorough review and analysis of our client’s

past/current/future plans and results to date (as available):

// Goals + Objectives

// Plans + Messaging

// Marketing Visibility Efforts

// Public Relations Successes

// Online Metrics

// Benchline Research

We begin with understanding our client’s priorities among target audiences. We investigate

learning to date, bringing our own understanding of the audience. Supplementing

this information with in-the-field research, we will develop a full demographic and

psychographic profile of key audiences.

We will also develop a critical understanding of the markets that influence our key

targets. Who are the individuals, groups – public/private – that our audiences look to 4

for information, opinions and leadership? These influencers become another layer of

communications targets.

Based on the Due Diligence and Audience + Influencer analysis, we begin to craft our

strategic approach for the next phase of communications.

Deliverable: The planning will include overarching objectives, strategies and tactics.

Timelines will be developed for each initiative, with thorough understanding of resources

required from both client and agency to fulfill.

Based on the Due Diligence and Audience + Influencer analysis, we begin to craft our

strategic approach for the next phase of communications.

Deliverable: The planning will include overarching objectives, strategies and tactics.

Timelines will be developed for each initiative, with thorough understanding of resources

required from both client and agency to fulfill.

Outreach and distribution of materials created in the prior phase begins. Returning to

our strategic plan, outreach will occur as planned and timed. Adjustments will be made as

necessary.

In the early stages of our working together, we will establish goals for the outreach

program, and document our strategic planning. During this Measurement + Reporting

phase, we will provide evaluation against those goals in a format that is meaningful

and easy to interpret. Adjustments to activities can be made based on ongoing results

reporting.