Mission

Marketing Campaigns

OUR APPROACH:

The following provides a brief overview of how we approach our assignments. We work 

closely and iteratively with our clients. The best results come from a deep understanding 

of overall business goals so that our work delivers accordingly. 

 

 

 

We begin each assignment with a deep and thorough review and analysis of our client’s 

past/current/future plans and results to date (as available):

// Goals + Objectives

// Plans + Messaging

// Marketing Visibility Efforts

// Public Relations Successes

// Online Metrics

// Benchline Research

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DUE DILIGENCE

AUDIENCES + INFLUENCERS

We begin with understanding our client’s priorities among target audiences. We investigate 

learning to date, bringing our own understanding of the audience. Supplementing 

this information with in-the-field research, we will develop a full demographic and 

psychographic profile of key audiences.

We will also develop a critical understanding of the markets that influence our key 

targets. Who are the individuals, groups – public/private – that our audiences look to 4

for information, opinions and leadership? These influencers become another layer of 

communications targets.

 

 

STRATEGIC PLANNING

Based on the Due Diligence and Audience + Influencer analysis, we begin to craft our 

strategic approach for the next phase of communications.

Deliverable: The planning will include overarching objectives, strategies and tactics. 

Timelines will be developed for each initiative, with thorough understanding of resources 

required from both client and agency to fulfill.

 

 

messages & Material development

Based on the Due Diligence and Audience + Influencer analysis, we begin to craft our 

strategic approach for the next phase of communications.

Deliverable: The planning will include overarching objectives, strategies and tactics. 

Timelines will be developed for each initiative, with thorough understanding of resources 

required from both client and agency to fulfill.

 

 

Execution

Outreach and distribution of materials created in the prior phase begins. Returning to 

our strategic plan, outreach will occur as planned and timed. Adjustments will be made as 

necessary.

 

 

measurement + reporting

In the early stages of our working together, we will establish goals for the outreach 

program, and document our strategic planning. During this Measurement + Reporting 

phase, we will provide evaluation against those goals in a format that is meaningful 

and easy to interpret. Adjustments to activities can be made based on ongoing results 

reporting.